Overview:
This week, we've got Michelle Benfer, VP and head of North American sales for HubSpot. An incredible sales leader, Michelle has risen up the ranks over the last 20 years. She started her sales career at an automotive dealership where she sold PT Cruisers and Jeeps, and then moved on to media sales at places like Vogue before getting into the world of SaaS. Today, Michelle leads a large team at HubSpot, which just came off a strong year, despite — or perhaps because of — the pandemic.
What You’ll Learn
From hubcaps to Hubspot: Michelle's sales career
What has changed in sales leadership since 2005
How to establish trust and credibility as a leader
Lessons Michelle learned in 2020
Michelle's advice for women leaders
Show Agenda and Timestamps
Show Introduction [00:02]
From hubcaps to Hubspot: Michelle's sales career [1:27]
What has changed in sales leadership since 2005 [8:43]
How to establish trust and credibility as a leader [14:41]
Lessons Michelle learned in 2020 [20:37]
Michelle's advice for women leaders [25:00]
Sam’s Corner [31:24]
The GTM Podcast
Features conversations with well-known tech executive, VC, and founders - the expert operators in the trenches who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Scott Barker to dissect their stories, revealing expert insights around what worked, what didn’t, and how things actually went down.
This podcast is produced by GTMnow, the media brand of VC firm GTMfund - sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350 of the best go-to-market executives.
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