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The GTMnow Podcast
102. How to Build and Scale Marketing Organizations w/ Elissa Fink
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102. How to Build and Scale Marketing Organizations w/ Elissa Fink

This week on the Sales Hacker podcast, we speak with Elissa Fink, Chief Marketing Officer at Tableau and advisor to our sponsor Outreach.

Elissa is best known for her work taking Tableau Software from just 5 million in annual recurring revenue to 1.1 billion through an IPO. She now works as an advisor, offering a wealth of experience and knowledge, especially within the global enterprise software business. Let’s hear more from Elissa on how to build and scale a marketing organization!

The GTM Podcast
Features conversations with well-known tech executive, VC, and founders - the expert operators in the trenches who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Scott Barker to dissect their stories, revealing expert insights around what worked, what didn’t, and how things actually went down.

This podcast is produced by GTMnow, the media brand of VC firm GTMfund - sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350 of the best go-to-market executives.

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